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News |  09 Feb 2011 13:36 |  By RnMTeam

Radio City Lucknow hunts for 'City Ke Kaminey'!

MUMBAI: Radio City's Lucknow station is asking its listeners to… well,  get brazen and win a lakh of rupees. That's what the tagline -- Haya Ke Parde Girao, Aur Ek Laakh ka Inaam Pao – of its radio hunt which is targeting the most daring youth of the city, seems to say. The hunt, on since the 4th of February, will conclude on 20 February, with the winner getting a Rs 1 lakh cash prize.

With this activity, Radio City 91.1 FM aims to bring out the wild and adventurous side of youth in the open. The station is on the lookout for youth who are willing to break all the rules and go any distance to live their dreams. The auditions at Phoenix Mall on 4th and 5th February shortlisted 10 �City Ke Kaminey' through initial questioning followed by a self introduction round to check the Kamina Quotient in the participants! Those who reach Round 2 have to face rigorous Q&A sessions with Radio City jockeys along with a prop session.

The chosen 10 are further competing on the evening show - each day one contestant appears in the show City Joyride between 7 and 9pm. During this period, the station is letting Lucknow choose its very own City Ke Kaminey by inviting listeners to vote for their favourite Kamina. Radio City's favourite Kamina will be proclaimed on February 20, 2011 at Phoenix Mall, judged by station RJs like Vera, Puja and votes from the live audience on the basis of their performance, judges and audience poll combined.

Apurva Purohit, CEO, Radio City 91.1 FM, said, With �City Ke Kaminey' we are turning the spotlight back on to the listeners - both to be discovered and entertained. We know that today, youngsters are willing to do anything and everything, but with this hunt, Radio City invites youngsters to share the wild side of their lives that makes them stand apart from the crowd. As Lucknow's top FM station, we are glad to provide our listeners a fun filled activity which helps them let their hair down and enjoy themselves!...

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