MUMBAI: Radio City has launched contests across three cities. `Cash ya Holiday` has kicked off in Mumbai and Delhi while the Bangalore station has launched the `Swalpa Guess Maadi` contest. The winners of `Cash ya Holiday` will be given a choice of prize options from a holiday destination or a cash prize, after they answer the questions of RJs.

The Bangalore specific contest `Swalpa Guess Maadi` is a guessing game about identifying mystery voices with steadily increasing stakes. The winner of `Swalpa Guess Maadi` can win cash prize upto Rs 1,00,000 as the stakes increase.

Radio City national head marketing Rana Barua said, "`Cash ya Holiday` is an innovative and engaging game that invites our listeners and empowers them to choose what they want to win! This is our way of getting our listeners to jumpstart the festive season with a flavor of the `Whatte Fun` experience. Our RJs in their inimitable contrasting styles will intrigue and tempt listeners and give them an opportunity to savor the joy of winning a prize of their choice."

"The action-packed guessing game will add extra dash of excitement to FM radio in Bangalore. While radio is fundamentally about sound, with this game, we are engaging our listeners by innovatively getting them to guess beyond the obvious music to identifying voices. I`m certain Bangalore will hop on with us in this lively, innovative, think and win game and have `Whatte Fun` all the way," added Barua.

MUMBAI: Radio City has launched contests across three cities. `Cash ya Holiday` has kicked off in Mumbai and Delhi while the Bangalore station has launched the `Swalpa Guess Maadi` contest. The winners of `Cash ya Holiday` will be given a choice of prize options from a holiday destination or a cash prize, after they answer the questions of RJs.

The Bangalore specific contest `Swalpa Guess Maadi` is a guessing game about identifying mystery voices with steadily increasing stakes. The winner of `Swalpa Guess Maadi` can win cash prize upto Rs 1,00,000 as the stakes increase.

Radio City national head marketing Rana Barua said, "`Cash ya Holiday` is an innovative and engaging game that invites our listeners and empowers them to choose what they want to win! This is our way of getting our listeners to jumpstart the festive season with a flavor of the `Whatte Fun` experience. Our RJs in their inimitable contrasting styles will intrigue and tempt listeners and give them an opportunity to savor the joy of winning a prize of their choice."

"The action-packed guessing game will add extra dash of excitement to FM radio in Bangalore. While radio is fundamentally about sound, with this game, we are engaging our listeners by innovatively getting them to guess beyond the obvious music to identifying voices. I`m certain Bangalore will hop on with us in this lively, innovative, think and win game and have `Whatte Fun` all the way," added Barua.