MUMBAI: Radio City has launched in Coimbatore on 12 November 2007, making it Radio City`s 13th FM station in the country.The station plans to have a host of programmes along with an interesting Tamil music mix which Coimbatore prefers.

The music will be in sync with the station`s vibes - an invigorating new music format of Tamil adult contemporary (AC) music, that will appeal to its TG of SEC AB 20-40 years, says the station.Says Radio City CEO Apurva Purohit, "Combining our musical expertise, innovations and creativity, Radio City brings to Coimbatore compelling content and a music mix strategically planned to uplift the mood of its listeners. We are certain that our brand promise of `Whatte Fun` will catch on very well with Radio Cityzens in Coimbatore giving them an unmatched radio experience."

The station has also planned on-air and on-ground contest `Jeeto Cash Tanaa Tan` starting 19 November, wherein listeners can win cash prizes on the spot every day for almost a month.

Radio City Coimbatore will jumpstart Coimbatore mornings with the Namma City Special, which will deliver Kollywood news coupled with interesting contests each day. Endrendrum Punnagai will see Coimbatore unwind while in the evening Silmisha Balbhaje Shikarika Bilaba will take listeners in Coimbatore to another place and time with its music and fun-filled vivacity. Love Beat will address matters of the heart bringing Coimbatore tips on romance, sun sign predictions among other interactive content. The station will also feature other popular Radio City properties like Pazhamozhi and Tatuvam.