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News |  21 Aug 2007 16:38 |  By RnMTeam

Radio City, Cadbury team up again for Raksha Bandhan

MUMBAI:Radio City has teamed up again with Cadbury India this Raksha Bandhan for an innovative, hi-decibel campaign specially structured for the confectionary major comprising two on-air contests and two weekends of interactive on-ground consumer driven activities in six cities.The interactive Cadbury Celebration`s Bandhan contest ran from 13 to 17 August 2007, in whichl isteners could participate by sending their and their sibling`s names to 4646. The celebration will be continued on-ground as Raksha Bandhan closes with the fun weekend Cadbury Celebration Bandhan Wall of Fame activity across prominent malls in six cities. Brother-sister duos would be invited to write a special message for each other on the Cadbury Wall of Fame winning gift hampers from Cadbury. Listeners can be part of the action from noon to 8 pm on 18 and 19 August, and 25 and 26 August 2007 at :- Mumbai: Dome Area, Nirmal Lifestyle Delhi: A-Block, Main Entrance, Ansal Plaza Jaipur: Lobby Area, Gaurav Tower Lucknow: Atrium, Fun Republic Ahmedabad: Atrium, Fun Republic Vadodara: Atrium, Vadodara Central

The Cadbury Celebration`s Good Bhaiya Contest, especially for brothers, will counsel brothers on the kind of gifts they can get for their sisters from 20 to 24 August 2007, which entitles winners to a gift hamper daily.Last year, Radio City, in association with Cadbury India presented a reality show called `Bhaiyya ki Khoj` on radio as part of its Raksha Bandhan celebrations.

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