MUMBAI: Radio City has announced key changes in its senior management to reinforce its national teams.

National marketing head Rana Barua now also spearheads national programming, while Nik Martin steps in as Creative Consultant, Programming. The other senior appointments include Carl Avari who comes on board as Head of the FM stations activations cell Radio City Connect along with Ganesh Bhagwat - Sales Head, Radio City Connect. Subhashis Roy has joined National Sales as Head, Key Markets along with Vinita Bhatia - Market Head, Delhi. Carl, Ganesh and Subhashis will report in to Ashit Kukian, Executive Vice President and National Head ?“ Sales, Radio City 91.1FM. Sagorika Kantharia now leads the HR function nationally.As National Head for both Programming and Marketing, Barua will supervise the integration of these key functions and work towards taking the product and brand to the next level. In his new capacity, he will lead all national programming initiatives besides working on the programming mix for Radio City.

Nik Martin assuming the role of Creative Consultant, Programming at Radio City 91.1FM will play a critical role in introducing pioneering initiatives for the FM station besides working on the creative mix for Radio City, says the company. The focus of his assignment is to enhance the stations engagement with the listener through the creation of relevant and compelling content.

Carl Avari joining as Associate Vice President and Head, Activation and Alternate Revenue spearheads Radio Citys activation cell Radio City Connect. With over 15 years experience in marketing and space selling, Carl is in charge of monitoring responses generated through any activity at the station and garner benefits in terms of revenues. He will also work towards ensuring ground presence, visibility and creating opportunities at every consumer touch point.

Ganesh Bhagwat joins as Sales Head - Activation and Alternate Revenue, Radio City Connect. In his new role, Ganesh will assist Carl in creating and optimizing revenue opportunities for Radio City. A veteran with over 12 years expertise in media sales across print, radio, web and television, Ganeshs previous assignment was with Live Media where he was AVP ?“ Media Sales for Western India.
Nik Martin

Subhashis Roy joins the National Sales team as Associate Vice President and Head - Key Markets, Sales. These markets include Mumbai, Delhi, Pune, Ahmedabad and Kolkata. Driving the development of new business opportunities in these markets, Subhashis will lead the teams in developing innovative, compelling and high quality solutions for advertisers. Subhashis brings with him extensive experience in media spanning over 14 years in advertising sales and strategic planning spanning print, television, radio and digital space. His previous assignments include working with leading brands like NDTV Metro Nation, Business Today and Outlook Business among others.

Vinita Bhatia Wadhawan will manage Sales for the Delhi market in her new position as Market Head - Delhi. Vinitas role at Radio City is establishing the brand through innovative strategies while maintaining active communication channels with advertising agencies and clients in Delhi.