MUMBAI: Praveen Malhotra, vice president for sales and operations head for North, at BIG 92.7 FM has been elevated to the position of national sales head for the Integrated Sales Unit which will be responsible for ad sales for not just Big 92.7 FM but also NTR Sales, sales of Big Street and of Big Digital.

Malhotra will also be responsible for the sales function of any new business unit that might be introduced in the future. The integrated sales unit shall take charge of the revenue generation function with immediate effect. She would still continue spearheading operations for the entire Northern region.

Spanning a career of over 16 years, Malhotra has the experience of working with Times of India, Star India and Zenith OptiMedia.

In 2001, she joined Radio City 91.1 FM in the capacity of SVP and station head. At Radio City, she was instrumental for the entire set-up and management of the Delhi radio station.