NEW DELHI: Renowned lyricist Prasoon Joshi believes that significance of songs in films has changed overtime but there is an audience for all kinds of films.
During a celebrity interaction with the media at 12th Osian’s Cinefan Festival, Joshi said, “Significance of songs has changed over time, since many songs in the 50-60’s were written to convey sentiments which censorship would not allow in dialogues.” He gave an example of ‘Aaj Sajan Mohe Ang Lagaa Lo, Janam Safal Ho Jaaye’ which has been replaced today by blunt dialogues of the characters directly expressing their love.
Joshi agreed that music of today was often too loud and he can hardly make out some lyrics from the loud beats. In the golden era, music was written for the heart and the mind while they are now written for the feet (for dancing).
However, he was of the opinion that all kinds of films must learn to co-exist and there is an audience for all of them. Films should be able to leave an impact. Cinema was at one time only an amusement as people loved to see moving pictures, but this has changed. There are too many choices now and filmmakers have to meet with tough challenges and competition.
Speaking about himself, he said he was constantly writing down lyrics whenever ideas came to his mind. He had learnt to ‘internalise the learning process.’
During an interaction with Indu Shrikent , director of Osian’s Cinefan Festival, Joshi brought out a noteworthy fact that it was important to remember that poet was a part of the song and not necessarily that of the situation. He gave an example of famous and emotional song ‘Ma’ from the film ‘Taare Zameen Par’ where he chose to bring in the aspect of insecurity rather than just a child missing his mother.
It was important to remember that there was literature in Indian film songs, he added.
Joshi, who is also executive chairman and CEO of McCann WorldGroup, said it was unfair to compare advertising with the film world. He said that films had created an authentic language unlike advertisement shorts.
While ad shorts were made to sell a product, films were themselves a product. In any case, he said that the ad market was very segregated.
Answering a question, he said Delhi can become a film city by design unlike Mumbai which became a film hub by accident. ‘Delhi can prove to be a counter to Mumbai where newcomers are lost about how they can enter the field. Mumbai has a texture, and Delhi can also develop a texture for cinema.’ However, he was clear that Delhi must learn how to promote popular culture.
Furthermore, the Government red-tape and high taxes may prove to be a major problem to Delhi becoming a film city, he added.
NEW DELHI: Renowned lyricist Prasoon Joshi believes that significance of songs in films has changed overtime but there is an audience for all kinds of films.
During a celebrity interaction with the media at 12th Osian’s Cinefan Festival, Joshi said, “Significance of songs has changed over time, since many songs in the 50-60’s were written to convey sentiments which censorship would not allow in dialogues.” He gave an example of ‘Aaj Sajan Mohe Ang Lagaa Lo, Janam Safal Ho Jaaye’ which has been replaced today by blunt dialogues of the characters directly expressing their love.
Joshi agreed that music of today was often too loud and he can hardly make out some lyrics from the loud beats. In the golden era, music was written for the heart and the mind while they are now written for the feet (for dancing).
However, he was of the opinion that all kinds of films must learn to co-exist and there is an audience for all of them. Films should be able to leave an impact. Cinema was at one time only an amusement as people loved to see moving pictures, but this has changed. There are too many choices now and filmmakers have to meet with tough challenges and competition.
Speaking about himself, he said he was constantly writing down lyrics whenever ideas came to his mind. He had learnt to ‘internalise the learning process.’
During an interaction with Indu Shrikent , director of Osian’s Cinefan Festival, Joshi brought out a noteworthy fact that it was important to remember that poet was a part of the song and not necessarily that of the situation. He gave an example of famous and emotional song ‘Ma’ from the film ‘Taare Zameen Par’ where he chose to bring in the aspect of insecurity rather than just a child missing his mother.
It was important to remember that there was literature in Indian film songs, he added.
Joshi, who is also executive chairman and CEO of McCann WorldGroup, said it was unfair to compare advertising with the film world. He said that films had created an authentic language unlike advertisement shorts.
While ad shorts were made to sell a product, films were themselves a product. In any case, he said that the ad market was very segregated.
Answering a question, he said Delhi can become a film city by design unlike Mumbai which became a film hub by
accident. ‘Delhi can prove to be a counter to Mumbai where newcomers are lost about how they can enter the field. Mumbai has a texture, and Delhi can also develop a texture for cinema.’ However, he was clear that Delhi must learn how to promote popular culture.
Furthermore, the Government red-tape and high taxes may prove to be a major problem to Delhi becoming a film city, he added.
