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News |  21 Nov 2009 13:04 |  By RnMTeam

Pradeep Singh is Hungama's new General Manager - North

MUMBAI: Pradeep Singh has joined digital and mobile entertainment company Hungama Digital Media as General Manager – North (India).

Singh was assistant vice president – Online at Zee News Ltd. Singh will be responsible for developing and managing sales for the integrated media function at Hungama. Apart from Zee News, Singh has also worked with media houses such as HT Media Ltd, Business Standard, Business India and The Pioneer.

Pradeep has close to 11 years of industry experience focusing on marketing & sales at various organizations. He has an extensive understanding of the media business in north of India, which is touted as an important market for Hungama.

Commenting on Pradeep's appointment, Hungama Digital Media COO Siddhartha Roy said, Today, brands are increasingly exploring the potential of integrated digital solutions for interactive communication. At Hungama, all our efforts are aimed at developing interesting concepts for our partners and clients across India. The northern region is bustling with interesting opportunities and we are glad to have Pradeep on-board. His deep understanding of media sales will drive the various initiatives skewed towards integrating digital services with traditional media practices....

Upon his appointment, Singh said, The number of people in India are accessing new age media is phenomenal. These are exciting times for marketers to innovate and create interactive promotional concepts. With Hungama's expertise on the digital medium, it will be interesting to work with different brands and create newer forms of digital promotions. I'm looking forward to some great work with the young and dynamic team....

Albert Almeida had earlier joined the Hungama team as its COO for mobile business in October.

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