MUMBAI: Music licensing bodies The Phonographic Performance Ltd (PPL) and The Indian Performing Right Society (IPRS) have started a radio campaign across the country to create awareness about the issue of music royalty.
The campaigns, that began this week, are being aired on Reliance ADAG's Big FM and Sun Network’s SFM which promise a pan India presence and will be on air for one month, mainly targeting event organisers in view of the upcoming Christmas and New Year celebrations.
Comments PPL CEO Vipul Pradhan, “We have started campaigning on radio to educate the laymen that although they are not directly involved in paying the royalties, they have to make it a point that the organisers pay the requisite royalty fees during the New Year celebrations. PPL would be airing 30 second ads around 20 times a day.”
PPL has readied two sets of advertisements to create a buzz about music royalties. One emphasises on the need to pay royalties for New Year celebrations, another for general celebratory events and lastly, royalties for background music in cafes, malls, restaurants etc.
The IPRS too will air 200 seconds of advertisements per day. CEO Rakesh Nigam confirms, “Campaigns to enlighten the masses about paying for literary works will be aired on Big FM, SFM and Malar Publication’s Hello FM. These would be aired in 12 to 15 frequencies of the radio stations.” The ads would mention the name and number of the person in each city for the consumers to get in touch for issue of licenses.
Owing to the terror attacks in Mumbai, the licensing bodies are not focusing on tracking New Year celebrations in Mumbai this year, but are trying to increase the penetration in small towns.
Pradhan elucidates, “Year after year, we try to target new set of cities and ask them to shell out music royalties. Many organisers in cities are used to giving royalties and this year, we want to penetrate more in small towns and would be aiming places like Pune and Nashik.”
The licensing bodies keep a track of events happening in cities by monitoring classified ads in the newspapers and dispatch executives to inform the organisers about the royalty slabs. These royalty slabs depend mainly on two factors – duration of the event and the number of people attending the event. There are different royalty slabs for small events which are not televised, sponsored shows and ticketed shows.
Complementing the radio campaign, the PPL and IPRS also plan to initiate advertising campaigns across different media like print and television.
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MUMBAI: Music licensing bodies The Phonographic Performance Ltd (PPL) and The Indian Performing Right Society (IPRS) have started a radio campaign across the country to create awareness about the issue of music royalty.
The campaigns, that began this week, are being aired on Reliance ADAG's Big FM and Sun Network’s SFM which promise a pan India presence and will be on air for one month, mainly targeting event organisers in view of the upcoming Christmas and New Year celebrations.
Comments PPL CEO Vipul Pradhan, “We have started campaigning on radio to educate the laymen that although they are not directly involved in paying the royalties, they have to make it a point that the organisers pay the requisite royalty fees during the New Year celebrations. PPL would be airing 30 second ads around 20 times a day.”
PPL has readied two sets of advertisements to create a buzz about music royalties. One emphasises on the need to pay royalties for New Year celebrations, another for general celebratory events and lastly, royalties for background music in cafes, malls, restaurants etc.
The IPRS too will air 200 seconds of advertisements per day. CEO Rakesh Nigam confirms, “Campaigns to enlighten the masses about paying for literary works will be aired on Big FM, SFM and Malar Publication’s Hello FM. These would be aired in 12 to 15 frequencies of the radio stations.” The ads would mention the name and number of the person in each city for the consumers to get in touch for issue of licenses.
Owing to the terror attacks in Mumbai, the licensing bodies are not focusing on tracking New Year celebrations in Mumbai this year, but are trying to increase the penetration in small towns.
Pradhan elucidates, “Year after year, we try to target new set of cities and ask them to shell out music royalties. Many organisers in cities are used to giving royalties and this year, we want to penetrate more in small towns and would be aiming places like Pune and Nashik.”
The licensing bodies keep a track of events happening in cities by monitoring classified ads in the newspapers and dispatch executives to inform the organisers about the royalty slabs. These royalty slabs depend mainly on two factors – duration of the event and the number of people attending the event. There are different royalty slabs for small events which
are not televised, sponsored shows and ticketed shows.
Complementing the radio campaign, the PPL and IPRS also plan to initiate advertising campaigns across different media like print and television.
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