MUMBAI: Ogilvy & Mather national creative director Abhijit Avasthi has been announced as one of the radio jury member at the sixth Dubai Lynx Awards. Avasthi will also be a part of other categories like Film, Print, Outdoor and Craft.

Other members in the same category include Scott Lambert-Australia, Doerte Spengler-Ahrens-Germany, Ivan Johnson- South Africa, Carla Romeu- Spain and John Pallant-UK. Ted Royer, partner and executive creative director of Droga5-US will chair the radio jury.

The Dubai International Advertising Festival has also roped in Omnicom Media Group CEO Jasmin Sohrabji, Alok Nanda & Company CEO Alok Nanda and Hanmer MSL Communications director Sunil Gautam from India, to be on the judging panel of the Media, Design and PR categories respectively.

A total of 35 international, industry experts will come together in Dubai to judge and debate over the best of the region's work. Divided into six juries, each led by their own jury president, jury members will this year see entries from 14 categories: Film, Print, Outdoor, Radio, Media, Direct, Promo & Activation, Interactive, Print & Poster Craft, Film Craft, Design, Integrated and new for this year, PR and Mobile.

Dubai Lynx festival director Emma Lancaster said, "We are delighted to be bringing these international juries to Dubai. As individuals they are knowledgeable and passionate within their fields and together will bring fresh ideas and perspectives in judging the creativity currently coming out of the MENA region. We look forward to welcoming them and seeing which entries they will choose to take home the coveted Lynx trophies....

Dubai Lynx festival will take place from 4-6 March with the awards on 7 March, at Madinat Jumeirah, Dubai, UAE.