MUMBAI: Nokia has introduced the Ovi Music Shorties offer, which gives music lovers an opportunity to download popular songs in 90-second format from the Ovi Music Store. Initially, Shorties will offer 500 songs for download.

The new shorter format will help consumers enjoy a greater variety of music through the quicker and easier downloads. The offer features popular songs like All Izz Well (3 Idiots), Aapka Kya Hoga Janab-e-Ali (Housefull), Jai Ho (Slumdog Millionaire), Mere Haath Mein (Fanna), Pee Loon Hoto Ki Sargam (Once Upon A Time In Mumbaai), Soni De Nakhre (Partner) and Munni Badnaam Hui Darling (Dabaang). The offer is available on all genres of music only to the Ovi Music users in India.

Jasmeet Gandhi, Head OPM and Devices, Nokia India, said, With Ovi Music Store we are offering Indian consumers the biggest legitimate digital music service in India, with over 4 million songs. A key trend we have observed is that a lot of consumers prefer to download songs of shorter duration. Nokia Ovi Music Shorties will address this need for quick and easy music downloads....

Nokia is offering the Shorties service in association with Hungama Digital Media Entertainment Pvt. Ltd.

Neeraj Roy, Managing Director and CEO, Hungama Digital Media Entertainment Pvt. Ltd., said, We are pleased to work with Nokia in offering a differentiated product to Ovi Music users. We are confident that Indian music lovers will relish this exclusive offer....