MUMBAI: After hosting a grand opening party for all its VIP guests and speakers at Shiro's yesterday, "Nokia Music Connects - the Indian music forum 2011 in association with Artistaloud.com" welcomed the entire Indian and international music industry with open arms on 16 November at ‘The ITC Grand Central’, Parel, Mumbai. The most exceptional, resourceful and exhilarating music extravaganza is getting bigger and better year by year.
Nokia Music Connects, is a joint venture conceptualized by Hong Kong based Branded (which runs Music and Digital Matters) and leading Indian media portal Indiantelevision.com's Radioandmusic.com.
The two-day annual music conference commenced with lighting of the auspicious lamp by veteran filmmaker Yash Chopra who was the guest of honour, Bollywood musical duo Salim- Sulaiman, Vijay Lazarus (President, IMI / PPL), Jordan Berliant (Linkin Park’s Manager), Jyrki Rosenberg (Vice President, Entertainment & MeeGo, Nokia) and Nokia India's Karan Grover.
The conference provided the most prolific, powerful and unique music business platform, bringing together music professionals like label executives, publishers, composers, singers, service providers to labels, music retailers and distributors, telecom executives, VAS providers, content aggregators, online digital outlets, lawyers, managers, event companies brands, advertisers and ad agencies, media, consultants, film and TV channel.
The opening key note session by Vijay Lazarus (President, IMI / PPL), Jyrki Rosenberg (Vice President, Entertainment & MeeGo, Nokia) and Viral Oza (Director - Marketing, Nokia India) clearly pointed out there has been a spectacular growth in music revenues, thanks to the spread of digital. Today, consumers world-wide are driving the music revolution and changing the way they access entertainment, and music companies, in turn, are embracing the digital medium.
Mobile has become an entertainment habit for consumers. Viral Oza stated that according to a youth music study conducted by Nokia, in India, mobile phones have become the most accessible device to listen music as more than 90% youth consume music through mobile phones, 80% music on TV and 40% on Radio. Oza revealed, “40% of the youth spend on music, listen to music for two hours/day, almost ¾ downloads are pirated and the youth sideload music most frequently from friends.”
Jyrki Rosenberg (Vice President, Entertainment & MeeGo, Nokia) added, “Mobile music is a key activity in India. New frontiers of music phones are smartphones, iphones and android devices.”
Although digital is making its waves in the industry and bringing in revenues for the music industry, piracy both in the digital and physical is like a plague impacting every area of music industry. Music companies are working actively to curb piracy and music companies are more open than ever to explore new markets. IMI / PPL president Vijay Lazarus revealed, “We were at the peak of our business in the 80’s and 90’s as we were a Rs 1,85,000 crore industry. The value of the consumption of music today correctly stands at 90 billion dollars and we monetize only Rs 80,000 crore.”
Along with piracy, the other challenge that the music industry is facing today is revenues from physical sales. IMI / PPL president Vijay Lazarus said, “The entire music industry is taking a hard relook at the physical market. Revenues from recorded music have been challenged from the last 10 years. Although physical sales have been a concern, but 55% of revenues till today come from physical and 45% from digital.”
Agreeing with Lazarus and without mincing his words, Jordan Berliant (Linkin Park's Manager) in a one on one interview with Gateway Entertainment promoter Ruuben van den Heuvel expressed that be it whatever, the actual business model of recorded business is based on the whole price of an album, whereas consumer wanted to listen to what they wanted to, not the whole album. He went on to explain how his agency researches audience tastes towards their artistes, and how they work social media for their artistes, which was an eyeopener for many in the audience.
This is Berliant’s first visit to India and his main aim of attending the conference was to understand the consumer needs and opportunities in India. He also shared that many of the Linkin Park's team is very excited to perform in India .
The key note session between the acclaimed and the experienced professionals, brought about a very healthy discussion throwing light on the fact that music industry is blooming through the digital revenues but physical today also brings in more revenues and still remains a matter of concern.
MUMBAI: After hosting a grand opening party for all its VIP guests and speakers at Shiro's yesterday, "Nokia Music Connects - the Indian music forum 2011 in association with Artistaloud.com" welcomed the entire Indian and international music industry with open arms on 16 November at ‘The ITC Grand Central’, Parel, Mumbai. The most exceptional, resourceful and exhilarating music extravaganza is getting bigger and better year by year.
Nokia Music Connects, is a joint venture conceptualized by Hong Kong based Branded (which runs Music and Digital Matters) and leading Indian media portal Indiantelevision.com's Radioandmusic.com.
The two-day annual music conference commenced with lighting of the auspicious lamp by veteran filmmaker Yash Chopra who was the guest of honour, Bollywood musical duo Salim- Sulaiman, Vijay Lazarus (President, IMI / PPL), Jordan Berliant (Linkin Park’s Manager), Jyrki Rosenberg (Vice President, Entertainment & MeeGo, Nokia) and Nokia India's Karan Grover.
The conference provided the most prolific, powerful and unique music business platform, bringing together music professionals like label executives, publishers, composers, singers, service providers to labels, music retailers and distributors, telecom executives, VAS providers, content aggregators, online digital outlets, lawyers, managers, event companies brands, advertisers and ad agencies, media, consultants, film and TV channel.
The opening key note session by Vijay Lazarus (President, IMI / PPL), Jyrki Rosenberg (Vice President, Entertainment & MeeGo, Nokia) and Viral Oza (Director - Marketing, Nokia India) clearly pointed out there has been a spectacular growth in music revenues, thanks to the spread of digital. Today, consumers world-wide are driving the music revolution and changing the way they access entertainment, and music companies, in turn, are embracing the digital medium.
Mobile has become an entertainment habit for consumers. Viral Oza stated that according to a youth music study conducted by Nokia, in India, mobile phones have become the most accessible device to listen music as more than 90% youth consume music through mobile phones, 80% music on TV and 40% on Radio. Oza revealed, “40% of the youth spend on music, listen to music for two hours/day, almost ¾ downloads are pirated and the youth sideload music most frequently from friends.”
Jyrki Rosenberg (Vice President, Entertainment & MeeGo, Nokia) added, “Mobile music is a key activity in India. New frontiers of music phones are smartphones, iphones and android devices.”
Although digital is making its waves in the industry and bringing in revenues for the music industry, piracy both in the digital
and physical is like a plague impacting every area of music industry. Music companies are working actively to curb piracy and music companies are more open than ever to explore new markets. IMI / PPL president Vijay Lazarus revealed, “We were at the peak of our business in the 80’s and 90’s as we were a Rs 1,85,000 crore industry. The value of the consumption of music today correctly stands at 90 billion dollars and we monetize only Rs 80,000 crore.”
Along with piracy, the other challenge that the music industry is facing today is revenues from physical sales. IMI / PPL president Vijay Lazarus said, “The entire music industry is taking a hard relook at the physical market. Revenues from recorded music have been challenged from the last 10 years. Although physical sales have been a concern, but 55% of revenues till today come from physical and 45% from digital.”
Agreeing with Lazarus and without mincing his words, Jordan Berliant (Linkin Park's Manager) in a one on one interview with Gateway Entertainment promoter Ruuben van den Heuvel expressed that be it whatever, the actual business model of recorded business is based on the whole price of an album, whereas consumer wanted to listen to what they wanted to, not the whole album. He went on to explain how his agency researches audience tastes towards their artistes, and how they work social media for their artistes, which was an eyeopener for many in the audience.
This is Berliant’s first visit to India and his main aim of attending the conference was to understand the consumer needs and opportunities in India. He also shared that many of the Linkin Park's team is very excited to perform in India .
The key note session between the acclaimed and the experienced professionals, brought about a very healthy discussion throwing light on the fact that music industry is blooming through the digital revenues but physical today also brings in more revenues and still remains a matter of concern.
