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News |  30 May 2007 16:58 |  By RnMTeam

'Nitin Ko Bata, Milke Bajaa'at Red FM

MUMBAI: Red 93.5 FM has launched a public grievance campaign Nitin Ko Bata, Milke Bajaa.

On every Saturday RJ Nitin will get on the road and reach out to all listeners. Listeners can speak their heart out at 'Red FM Booths'A thematically created modular set up would be placed in selected high footfall locations in the city. The set up would be manned by an emcee that would encourage and invite participations from the people to come forward and voice their issues in the Bajaao Booth. The promoters would roam in the traffic zones the around the event area and hand over Red FM 93.5 Band Bajao tickets. Participants would be encouraged to come on stage, beat the drums and then make a Band Bajao speech.
Commenting on the campaign, Red FM station head Delhi Akash Verma said, "Red FM continues to differentiate itself as the quintessential 'station of expression'by giving a physical shape to its stated positioning. Listeners, their views and entertaining them in the trademark Bajaate Raho style - has been the key to the success of our positioning. This on-the-road initiative with RJ Nitin is yet another extension of our philosophy."

Excited with the success of the first road show, RJ Nitin said, "The activity received tremendous response from our listeners. It was truly amazing to see them come forward and talk fearlessly about what bothered them most… truly an experience of Nitin ko bata… Milke Bajaa."

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