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News |  26 Feb 2009 13:21 |  By RnMTeam

Nirupam Sonu to judge NYF radio prog, promotions awards

MUMBAI: Indian radio industry professionals have probably never had it so good. Big FM vice president programming Nirupam Sonu has been invited to be on the jury of the New York Festivals - 2009, judging the Radio Programming and Promotions category.

Radio City Executive Vice President and National Head – Programming and Marketing Rana Barua and Nitesh Tiwari, executive creative director, Leo Burnett have also been selected to be on the judging panel of this category.

The NYF has also roped in KV Sridhar, NCD, Leo Burnett; Agnello Dias, partner TapRoots India; and Kamlesh Mehta, senior creative director, RMG Connect, as jury members for the Television and Cinema Advertising, Print and Digital and Interactive categories respectively.

Last year, Big FM won four awards at the New York Festivals, becoming the first and only Indian radio station to be conferred with the prestigious awards, says the company.

The NYF Radio Awards is judged by a broad segment of industry professionals comprising some of the best names in the business today and very specially those who have become iconic in their fields of specialization and for their contribution to the new media matrix in Radio Programming.

According to Leslie Rasimas, Executive Director, International Awards Group, New York and responsible for the Radio Programming awards platform, It was a decision taken at the New York corporate office to invite on the jury board a versatile radio business head like Nirupam Sonu who managed the national programming of Big FM in India....

He continued, Nirupam Sonu, will join other world class judges invited from all over the globe and from India to come together and judge the world's best work in Radio Programming and to laud excellence in each of the categories put before the jury and decide and deliver their judgment for the International Gold, Silver and Bronze awards. Sonu will be responsible for judging work done by some of the greatest producers of radio programs from all over the world....

I feel honoured to be part of such a prestigious jury and am looking forward to hearing some of the world's best work on radio. Novel and creative offerings which puts meaning to the phrase �theatre of the mind', making the most of this aural medium!... adds Sonu.

Sonu, who has also been part of the Promax jury,  has a rich and varied experience in production and directing domains of TV and radio medium, and is one of those very few people in the industry exposed to all facets of content – planning, packaging, creative and programming.

The categories at NYF include The Gold, Silver and the Bronze Awards, presented to the world's best work in their presentation format. An unbiased jury decides the results keeping in mind international norms by which such a high end awards platform is subjected to the final decisions by the judges. Judges from India will not judge entries from the country of their own origin but will qualify for taking a decision on submissions from the rest of the world thus allowing for a fair and just examination of talent that goes into the making and presentation of the matter submitted.