Neil Young to launch high-quality audio player
MUMBAI: Dominating MP3 formats, veteran Canadian rocker Neil Young is all set to release a new line of high-resolution portable music player ‘Pono’ delivering superior quality of audio for its listeners.
Schedule to launch in 2013, the device is claim to be similar to Apple’s iPod and features keypad instead of scroll wheel. As per the reports, Young has also acquired the backing of major labels- Warner Music Group, Universal Music Group and Sony Music. The 8,000 album titles from Warner have already been converted to 24-bit/192kHz digital files.
In the coming year, the singer will also offer high-quality music download service and digital-to-analog conversion technology that will give music as it sounds during recording sessions to support the Pono line.
Last week, he showed off one of his new music players on US chat show David Letterman and said, "It's not like some vague thing that you need dogs' ears to hear. It's a drastic difference. My aim is not just to make money, but to encourage Apple to start providing higher-quality downloads to compete with the new product. And I hope that this device will force iTunes to be better and to improve quality at a faster pace.”