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News |  01 Oct 2009 17:21 |  By RnMTeam

MySpace Music launches in Australia, New Zealand

MUMBAI: Australia and New Zealand have become the first markets outside of the US to experience MySpace Music, which launched Down Under on 1 October as part of its international expansion.

The service is a joint venture between the News Corp-owned MySpace and the local offices of the four major record labels - EMI Music, Sony Music, Universal Music Group and Warner Music Group, and from the libraries of digital aggregators Orchard and IODA  Media reports suggest that in the coming months, artists will be empowered to sell tickets and merchandise from their Web pages

Consumers will be able to buy tracks and albums through MySpace Music with iTunes providing the downloads locally. Both Toyota and KFC have been named as flagship sponsors of the service in both markets.

Music can also be streamed on an ad-funded basis, with full tracks and albums being offered this way. Fox Mobile will also offer ringtones on the site.

Users will additionally have access to personal music players as well as playlists created by both artists and other users.

MySpace Music has gone live from 1 October in Australia and New Zealand with featured playlists from a range of high-profile Australians including artists the Veronicas and Missy Higgins, say reports.

MySpace MD and SVP of international Rebekah Horne says, We're excited to bring this experience to our Australian users whilst offering millions of artists on MySpace an unparalleled opportunity to connect and stay in touch with music fans....

EMI Music Australasia chairman & SVP of marketing Mark Poston adds, MySpace Music is the next step in the development of an important online music property. The record industry has been evolving over the last decade and MySpace has been an important part of that evolution....

The service launched in the US in September last year with the UK roll-out originally scheduled for last month. MySpace Music is now expected to launch in the UK within weeks.

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