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News |  25 Sep 2008 17:43 |  By RnMTeam

MySpace launches MySpace Music in US

MUMBAI: Premier social networking site MySpace will unveil the new 'MySpace Music' product, launched with its joint venture partners EMI Music, Sony BMG Music Entertainment, Universal Music Group, Warner Music Group, and Sony ATV/ Music Publishing.

MySpace Music will also incorporate the entire music catalogue from The Orchard, the global leader in independent digital music. The new suite of products, which includes an ever-growing catalog of premium audio and video content, e-commerce offerings, and user and artist play lists, aims to further enhance the MySpace Music experience as well as provide monetization opportunities for its active music community.

The announcement marks the first phase in an iterative global product rollout which will ultimately include a vast catalogue of premium and promotional content, a wide selection of new user-to-user sharing tools, digital e-commerce opportunities for artists and ultimately sales of merchandise and concert tickets. Starting today, the new MySpace Music functionality currently available for U.S. MySpace users will also be available in Spanish and fully localized for the MySpace en Espa?±ol community. Select products including the newly designed music player will be available globally to MySpace's more than 120 million global users.

The first phase of the new MySpace Music unveils:

The new MyMusic personal music management toolset
Free and unlimited ad-supported, full-length audio streaming
Free and unlimited playlist functionality
Free discography and content catalogues for SONY BMG, UMG and WMG artists
DRM-free MP3 music e-commerce downloads powered by Amazon MP3
Ringtone e-commerce powered by Jamster

The �MyMusic' toolset empowers the MySpace Music community in the U.S. to download, stream, and personalize their music content. The new product allows MySpace users to create playlists for both personal and public consumption and profile display, allowing profile visitors to stream all playlisted content on-demand and purchase MP3s of their favorite songs. Users can virally add a friend's playlist to their own profile or take songs from a friend's profile to their own.

In addition to managing and discovering new music, users will now be able to utilize MySpace Music's enhanced search capability to browse and search for music by artist, song title, or album title. Users can freely stream their preferred content through a personal music player for a seamless listening experience while browsing MySpace or other websites.

Beginning today, U.S. users can purchase DRM-free MP3 music downloads through MySpace Music's new e-commerce solution powered by Amazon MP3. Now, adjacent to licensed songs within artist profile media players, user-created playlists, and certain music editorial pages, MySpace Music will feature buy buttons that will allow users to download and purchase MP3s playable on all digital music devices, including the iPod. Similarly, users can click on a Find Ringtones... button—powered by Jamster—within music players to purchase ringtones of their favorite artists.

The first four integrated sponsors to advertise on MySpace Music are McDonald's, Sony Pictures, State Farm, and Toyota.
MySpace Music hosts more than 5 million major, indie, and unsigned artists within the site's music profiles section, which provides for a vast artist-powered collection of songs, music videos, tour dates, blogs, and photos.
Numerous unsigned musicians have used MySpace to post and sell music using SNOCAP (provider of digital licenses and copyrights) which has proven popular among MySpace users. Over eight million artists have been discovered by MySpace, and many more continue to be discovered daily. After its 17 April, 2008 India launch, MySpace has tied up with rock bands like Pentragram, Superfuzz, Thermal and a quatrter and Them Clones and provided them with online presence.

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