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News |  28 Sep 2010 12:40 |  By harpreetkhokhar

Myopusradio launches news section on Indian bands

MUMBAI: In its effort to expand its growing audience and provide them with an integrated source for news, releases, interviews, gigs related to Indian music bands, internet radio station Myopusradio has launched a news section on its website.

The new feature on the website was launched on 1 September and includes news and content about Indian bands – gigs, albums, videos and the works. Myopusradio programming head Bangalore, Sharmon Ibrahim says, " www.myopusradio.com was launched with the idea of providing a platform for Indian bands to get their music heard online and hence gain exposure, Platform News was then launched as an audio segment on all our channels which had news regarding gigs, contests and other information regarding Indian bands. The new website section Platform News is an extension of this and a natural progression for us."

Primarily the site holds content on Indian artists. "The content is all about Indian bands – gigs, albums, video. Interactivity is the key here. Apart from creating content ourselves, we encourage anyone to send in a review of a song, concert or even videos. Our Big Fish section has also found a home here where we feature a different artist every month and include a whole lot of content on the artist and also create a dedicated channel playing the artist's music 24x7. As we also have a substantial listenership outside the country, this is an ideal route for Indian bands to be picked up by foreign labels or gigs outside the country. When there is relevance to an international artist in the India arena, this will also be covered," reveals Ibrahim.

Though the new section is not started with the aim of driving more traffic towards the portal, Ibrahim says that if these added features further the cause, it is welcomed. "Of course, the more people that visit the site the better it is for us, but primarily we want the site to promote Indian bands and in turn this benefits all concerned."

The internet radio station also plans to add few other features in the coming months informs Ibrahim."A classifieds section and a live chat section are a couple of new features we are looking forward to start soon. For us the focus is on creating an interactive and useful platform for the Indian artist, something that really makes the connection between the artist, the listener and the industry and thereby creating a win-win situation for all involved."

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