MUMBAI: My FM Udaipur celebrated its third anniversary on 7 July by initiating a new CSR activity 'Koshish Dil Se'.

Commemorating the third edition of its Udaipur station, My FM will undertake the responsibility of ensuring their overall development of three underprivileged street children Jitendra, Shiv Shankar and Naveen. Being one of the primary requirements for healthy growth, the station has chosen to provide a year round supply of milk for these children along with basic necessity of education.

It will also enroll these children in a local NGO �Udaipur Mahila Evam Baal Vikas Samiti' in order to cater to their care and development.

Commenting on the initiative, My FM (Dainik Bhaskar Group) CEO Harrish M Bhatia says With a great response of this initiative in Bhopal, we have planned the similar activity in Udaipur as well. Instead of celebrating through regular activities, we have chosen to focus on giving back a little to help some underprivileged people by showing them how to live Jiyo Dil Se! It's heartwarming to see the spirit of these people and through the �Koshsih Dil Se!' initiative we are planning to really make a difference....