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News |  05 Aug 2010 15:22 |  By RnMTeam

My FM Gwalior celebrates third year

MUMBAI: Synergy Media Entertainment Limited's My FM has completed three years of its operation in Gwalior and its celebrating the anniversary by introducing �Koshish Dil Se' campaign in the city.

The programme has been conceived as a break from the monotony of routine life. My FM endeavors to serve its role of a socially responsible citizen. For this project, three underprivileged street children Babita Soni, Julekha Khan and Saraswati have been chosen and the radio station will undertake the responsibility of educating them so that they can make a living for themselves.

Commenting on the initiative,  My FM CEO Harrish Bhatia said, We are very excited about My FM Bhopal turning three and this year we have planned something special. Instead of celebrating through regular activities, we have chosen to focus on giving back a little to help some underprivileged people by showing them how we follow â€?Jiyo Dil Se'! It's heartwarming to see the spirit of these people and through the â€?Koshsih Dil Se!' initiative, we are planning to make a difference....

My FM will also enroll these kids in local NGO called â€?Child Line 1098, Centre for Integrated Development' for their further development. It further encourages  listeners to participate in this cause by making contributions and donations for the underprivileged 

Spread across the seven states of Rajasthan, Haryana, Punjab, Gujarat, Maharashtra, Madhya Pradesh and Chattisgarh, My FM operates in Jaipur, Jodhpur, Chandigarh, Bhopal, Jalandhar, Ahmedabad, Surat, Udaipur, Gwalior, Indore, Ajmer, Amritsar, Bilaspur, Nagpur, Raipur, Kota and Jabalpur.

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