MUMBAI: My FM has won the 'Radio Station of the Year' honour for the second consecutive year at the third edition of CMO Asia Awards ceremony held in Singapore.

The station has bagged the title for its unique initiatives and offerings like City Ka Campus Star, Ek Koshish – Ek Rupiya Abhiyaan, MY FM Mobile Application and MY Music Marathon. The station was also recognized for its 360 degree brand campaign Jeena ho toh Jiyo Dil Se – which included print, television commercial, on ground and digital platforms apart from a theme song specially composed by Palash Sen.

Ecstatic at the win, MY FM CEO Harrish M Bhatia said, “We are extremely delighted to have won this award second time in a row and I would like to express my gratitude to CMO Asia for providing a unique platform that led to this recognition. MY FM is constantly focused on pushing the envelope and it feels great to be recognized and honoured. It will be our constant endeavor to connect with our listeners through unique & engaging initiatives across our network.”

The CMO Asia awards are dedicated to high level knowledge exchange through opinion, leadership and networking amongst decision makers across industry segments in Asia. The jury at the awards comprises of seasoned professionals from marketing, branding, advertising, public relations, brand strategy and corporate communications.