MUMBAI: Muzu.TV and Metacafe have signed a content deal to extend the global reach of artists' videos from four major record labels and thousands of independent labels.

From next month, Muzu.TV's content, which constitutes the one of the largest legal catalogue of online music videos with 85,000 videos, will be made accessible to Metacafe's 10 million unique monthly users in Europe. This will include video content from all four major record labels, as well as the key independents and exclusive live footage - in the form of Muzu.TV's Live and Loud... sessions and behind the scenes videos. Metacafe's 35 million unique monthly users in Europe and US will be able to view Muzu's independent catalogue 

Muzu.TV CEO and co-founder Ciaran Bollard said, It's great to know that Muzu.TV's content will now reach 15 million consumers in Europe and 50 million globally. We are particularly excited about our partnership with Metacafe because the significant increase in geographic reach, means more revenue for artists and labels signed up to Muzu.TV, since all advertising income generated is shared 50:50....

For the first time Muzu's entire content library is being completely integrated with Metacafe. The company also powers music video for over 100 sites in the UK, including NME, Express Group, AOL, 4music, HMV, and Mama Group. The premium ad supported model ensures that all content owners – artists and labels – get the maximum benefit from advertising monies earned on Muzu.TV and through the sites powering music.

Ciaran added, Combining the video content that Metacafe already offers with Muzu.TV's music video catalogue – the largest in the world – means Metacafe users will have the biggest available catalogue of music video content at their fingertips. It's also a great growth opportunity for Muzu.TV since we'll see our content being introduced to a huge European – and ultimately global – audience, and we are also strengthening Muzu's content offering for consumers and other partners alike....

Metacafe head of international sales and partnerships Timothy Rottach said, Music videos are amongst the most viewed type of online content, and certainly one of the most important parts of our proposition as an entertainment destination, alongside film, video games, sport and TV – so we are delighted to be able to strengthen our offering by partnering with one of the leaders in the field. We chose Muzu.TV because they're the only company that has content from all four major record companies plus a wide variety of independent labels....