MUMBAI: Music Matters, Asia's leading conference for the business of music, will hold the Music Matters Advertising Forum in association with Media Magazine on 8 December 2009.

The forum will showcase successful marketing campaigns and case studies, new creative and business opportunities, and some of Asia's hottest new talent. It will be a chance to forge new relationships between the entertainment industry, advertisers and their agencies. The event will take place on 8 December in Singapore, one day prior to Media's Agency of the Year Awards.

Featuring internationally renowned speakers, forum topics will include Artist Endorsement, Branded Content, Digital Marketing, Technological Innovation, Ad-Funded Retail models, Track Licensing and Live Music Sponsorship. It will also provide attendees with up-to-date information while illustrating a unique taste of future trends.

In addition to the forum, Media will publish Music Downloaded, a new annual supplement that will feature articles and thought leadership essays from leading music and advertising specialists in Asia.

Music Matters President and Branded co-founder Jasper Donat said, "Around the planet, clients have been harnessing the power of music and celebrity to sell their products and improve brand image. This is less so in Asia and we hope that The Music Matters Advertising Forum in association with Media Magazine will demonstrate the power of music to advertisers and how their agencies can turn entertainment into a revenue generating opportunity."

Launched in 2006, Music Matters is conducted in the heart of the world's most dynamic region and is Asia's only annual conference dedicated to the business of music. Music Matters also hosted the recent Nokia Music Connects, a forum for the Indian music industry in Mumbai in August this year, in association with Radioandmusic.com.

Created, managed and promoted by Branded, the Music Matters programme is customised with the assistance of an advisory board comprising of senior representatives from across the entertainment value chain including major labels, independents, promoters, digital retail, lawyers, financiers, mobile and media.

MUMBAI: Music Matters, Asia's leading conference for the business of music, will hold the Music Matters Advertising Forum in association with Media Magazine on 8 December 2009.

The forum will showcase successful marketing campaigns and case studies, new creative and business opportunities, and some of Asia's hottest new talent. It will be a chance to forge new relationships between the entertainment industry, advertisers and their agencies. The event will take place on 8 December in Singapore, one day prior to Media's Agency of the Year Awards.

Featuring internationally renowned speakers, forum topics will include Artist Endorsement, Branded Content, Digital Marketing, Technological Innovation, Ad-Funded Retail models, Track Licensing and Live Music Sponsorship. It will also provide attendees with up-to-date information while illustrating a unique taste of future trends.

In addition to the forum, Media will publish Music Downloaded, a new annual supplement that will feature articles and thought leadership essays from leading music and advertising specialists in Asia.

Music Matters President and Branded co-founder Jasper Donat said, "Around the planet, clients have been harnessing the power of music and celebrity to sell their products and improve brand image. This is less so in Asia and we hope that The Music Matters Advertising Forum in association with Media Magazine will demonstrate the power of music to advertisers and how their agencies can turn entertainment into a revenue generating opportunity."

Launched in 2006, Music Matters is conducted in the heart of the world's most dynamic region and is Asia's only annual conference dedicated to the business of music. Music Matters also hosted the recent Nokia Music Connects, a forum for the Indian music industry in Mumbai in August this year, in association with Radioandmusic.com.

Created, managed and promoted by Branded, the Music Matters programme is customised with the assistance of an advisory board comprising of senior representatives from across the entertainment value chain including major labels, independents, promoters, digital retail, lawyers, financiers, mobile and media.