*Singers Shaan, Sukhwinder Singh, Aadesh Shrivastava and others spotted

MUMBAI: BIG Digital and Filmy Box Music launched the music of 24 Hours Gupchup on 23rd February, 2011. The movie is based on music piracy and highlights the plight of the music industry.

Composed by Aadesh Shrivastava, written by lyricist Dev Kohli and Sameer the album has songs like "Love Me Oh Baby" sung by Ujjaini Mukherjee and "Paijaniya" by Aadesh Shrivastava and Ishita Sharma. For all the rock lovers "Ya Ya Hippi Hippi" and the remix is sung by Sukhwinder Singh with Shraddha Pandit and 24 hours Gupshup Gupshup is sung by Shaan.

The launch of the music album saw performance by Sukhwinder Singh. Prominent singers like Shaan, Sukhwinder Singh, Aadesh Shrivastava and celebrities like Shakti Kapoor, Ashish Choudhary, Gracy Singh, Sherlyn Chopra, Ravi Kissen were also present at the launch 

Commenting on the album, Soumen Choudhury, Business Head, 92.7 BIG FM and BIG Digital said, "Music piracy has been the biggest obstacle which is faced by the industry. It gives us pleasure to launch the music album of 24 Hours Gupchup which is based on music piracy and highlights the plight of the music industry. Thus, it is a proud moment for us to launch the music album and digitalize their tracks as it helps the industry to reach greater heights."

Narendra Singh, CEO, Filmy BOX Music, said, "With the release of 24 hours Gupchup we serve listeners with melodious sound tracks and will continue to provide them with entertaining music in the future."