MUMBAI: Live! Singapore 2010, an international event for performing arts and entertainment industry which includes live performences by acclaimed artistes will be held from 8 to  11 June 2010 at Resorts World Sentosa, Singapore alongside the Singapore Arts Festival. It is a platform for global performing arts professionals and organisations to exchange knowledge do business and network in the Asia Pacific market.

Live! Singapore is a four day inaugural event brings along 1500 artistes leading performing artistes and live performances. It offers a trade fair, a conference and live performances all in one venue. Participants can exchange ideas and concepts, network and connect, and collaborate on exciting new projects. In addition, professionals emerging from Asia can use the event as a springboard to the global market and receive recognition on a higher level.

The trade fair part of the event provides a business opportunity to source for regional and international acts from a wide spectrum of performing arts including Theatre, Music, Dance, Acrobatics, Puppetry, Illusionists, Musicals, Attractions, Pyrotechnics, Folk Art etc. LIVE! is claimed to be a central meeting point for potential buyers, performing arts organizations and agents from Asia, USA and Europe.

A chosen theme runs through LIVE! Conference every year. For its debut, the theme is Music. It will explore core issues facing the worlds of classical music, orchestras, opera companies, fusion music, world music, music theatre, jazz and the burgeoning Asian music scene, as well as the role of music in other art forms such as dance. Topics to be covered range from the future of music in the live performing arts, the role of education, commission of new works,music development and new initiatives, global touring, Asia touring, audience development and the latest innovations.

Also touted to perform in the festival are internationally renowned artists. These performances are incorporated into the Singapore Arts Festival program line-up and will be open to the general public. It is good news for the local performing arts industry that LIVE! Singapore will provide a new networking platform for global art companies to exchange ideas and inspirations.... said  Entertainment, Sports & Arts and Enrichment of the STB Executive Director Lynette Pang who elaborated that LIVE! Singapore is supported by the Board's â€?Business Events in Singapore' incentive scheme.

By deliberately timing LIVE! Singapore with the well established Singapore Arts Festival in June, we hope to present both trade and leisure visitors with a deeper and more meaningful suite of lifestyle offerings. LIVE! Singapore will not only enhance Singapore's annual events calendar but also enhance Singapore's attractiveness as a compelling MICE and business destination....

Local and international performing arts veterans have been invited to form a committee and an international advisory panel to provide strategic advice for LIVE! Singapore, ensuring that the event keeps up with the dynamic community. The committee is chaired by Koelnmesse and IMG Artists and includes some of Singapore's leading arts managers such as Goh Ching Lee (director of CultureLink, former Festival Director of the Singapore Arts Festival and former Senior Director of Performing Arts at the National Arts Council, Singapore), Dr. Robert Liew (managing director of Arts Management Associates, a long time performing arts producer and arts advocate) and Venka Purushothaman (Vice-President (Academic) & Provost, LASALLE College).

There are currently 7500 performances in Singapore annually, claiming to become the 'Renaissance City for the Arts... in Asia Pacific, with major festivals such as the Singapore Arts Festival, Mosaic Festival and Singapore Sun Festival attracting the world's best artists and arts ensembles to the city. The Renaissance City Plan... is now in its third phase, and expected to contribute EUR 54 million over the next five years to the development of content creation, towards a sustainable arts ecosystem and community engagement in the Arts.

Singapore Economic Development Board Director for Lifestyle Thien Kwee Eng said, "Rising affluence in Asia brings about tremendous new opportunities for the lifestyle sectors. As a multi-cultural global city in the heart of Asia with strong connectivity to the rest of the world, Singapore is fast becoming an attractive base for businesses seeking to access the growing lifestyle markets in Asia. With world-class infrastructure such as the Esplanade, key platforms like the Singapore Arts Festival and da:ns Festival hosting premieres of international productions, and local performing arts groups winning critical acclaim on the world stage, Live! Singapore will no doubt be a big boost to our position as an international focal point for the business of performing arts."

LIVE! Singapore is organized by Koelnmesse Pte Ltd, in association with IMG Artists and in partnership with the Singapore Tourism Board, Economic Development Board and the National Arts Council of Singapore.