MUMBAI: In a bid to to innovate itself, MTunes HD, pure Bollywood Hindi music channel from the bouquet of Pioneer Channel Factory Ltd, has announced a countdown show ‘MTunes Trending 20’ in association with Bharti Airtel.

Commencing from 4 August, the show will play top 20 songs of the week which will also be highlighted on the daily play list.

The chart will be based on a comprehensive analysis of audience preferences across five platforms including Radio City, digital downloads by Hungama, YouTube views, Heartbeats (weekly music research) by Ormax Media and audience preferences as recorded by MTunes HD.

A normalized measurement formula based on TV Ratings Data, Radio Aircheck, SMS requests, downloads/usage tracking across mobile service providers and views count on popular internet video sites will be collated to generate the weekly chart. The final chart will be compiled by Ormax Media.

MTunes HD CEO Saravanan P said, “MTunes Trending20 is a reaffirmation of our promise to deliver ‘music like never seen before’ and strengthens a long line-up of path-breaking formats like Kal Ka Superhits, Handmade and MBox already on the channel. We have pioneered the industry by launching the world’s first HD bollywood music channel and are committed to consistently drive growth for our stakeholders. This show will deliver the gold standard of bollywood music rankings to the industry and is among several initiatives in the pipeline that will make the MTunes HD viewer feel the music.”

Commenting on the initiative, Radio City COO & president Ashit Kukian said, “At Radio City, we put in a lot of emphasis on music research to ensure that we give the best and the most melodious music to the listeners. So, when MTunes approached us for the alliance for their new property ‘MTunes Trending 20’, we saw huge synergy. We are sure that through this alliance we could help in charting out the top 20 songs that rule the listeners’ minds and further build a strong connect with our listeners and viewers.”

The channel is believed to be pricing the property at a premium and is confident of changing the game for the genre. The show will air every Saturday at 9 pm with a repeat at 11 am on Sunday.

MUMBAI: In a bid to to innovate itself, MTunes HD, pure Bollywood Hindi music channel from the bouquet of Pioneer Channel Factory Ltd, has announced a countdown show ‘MTunes Trending 20’ in association with Bharti Airtel.

Commencing from 4 August, the show will play top 20 songs of the week which will also be highlighted on the daily play list.

The chart will be based on a comprehensive analysis of audience preferences across five platforms including Radio City, digital downloads by Hungama, YouTube views, Heartbeats (weekly music research) by Ormax Media and audience preferences as recorded by MTunes HD.

A normalized measurement formula based on TV Ratings Data, Radio Aircheck, SMS requests, downloads/usage tracking across mobile service providers and views count on popular internet video sites will be collated to generate the weekly chart. The final chart will be compiled by Ormax Media.

MTunes HD CEO Saravanan P said, “MTunes Trending20 is a reaffirmation of our promise to deliver ‘music like never seen before’ and strengthens a long line-up of path-breaking formats like Kal Ka Superhits, Handmade and MBox already on the channel. We have pioneered the industry by launching the world’s first HD bollywood music channel and are committed to consistently drive growth for our stakeholders. This show will deliver the gold standard of bollywood music rankings to the industry and is among several initiatives in the pipeline that will make the MTunes HD viewer feel the music.”

Commenting on the initiative, Radio City COO & president Ashit Kukian said, “At Radio City, we put in a lot of emphasis on music research to ensure that we give the best and the most melodious music to the listeners. So, when MTunes approached us for the alliance for their new property ‘MTunes Trending 20’, we saw huge synergy. We are sure that through this alliance we could help in charting out the top 20 songs that rule the listeners’ minds and further build a strong connect with our listeners and viewers.”

The channel is believed to be pricing the property at a premium and is confident of changing the game for the genre. The show will air every Saturday at 9 pm with a repeat at 11 am on Sunday.