MUMBAI: Moser Baer has launched its all new IVO series media players with features that deliver a high-quality listening experience to music lovers. The company's  consumer products division has launched eight models in the IVO series-510i, 511i and 515i in 2GB and 4GB memory capacities. It comes with special high-brightness QVGA TFT display to enhance photo and video viewing apart from a rocking music listening experience.

IVO can play industry standard formats such as WMV, AVI, XVID and FLV directly - without the need of file converters. The new media player range comes in sleek black and white colour options and offers multiple charging options, ensuring ease of use.

"Moser Baer's ivo series offers an exciting option to music lovers and is designed to maximize their listening experience", said Moser Baer  consumer products business CEO  Bhaskar Sharma  "We wanted to design a series of feature-packed media players and the IVO series is the answer, it is the first of its kind product with the highest sound quality that a portable media player can offer," he added.

The portability of the ivo Offers round-the-clock entertainment to customers. Alongside Hi-Fi earphones, it comes with in-built speakers and user-specific equalizer options as well Other features include FM radio voice recording, games, etc. These unique features truly make Moser Baer's ivo series a hands down winner.