Mobile internet traffic on the rise, surpasses desktop: report
MUMBAI: Highlighting the changing trends of internet consumption in the country, the mobile internet traffic has reached 60 per cent, surpassing desktop traffic, according to an annual internet report ‘2012 Internet Trends Year-End Update’ by Kleiner Perkins venture capitalist Mary Meeker.
As the mobile web traffic rose to a higher level from May 2012, the desktop traffic dropped down to around 40 per cent in the country. Infact not only in India, globally too the mobile traffic is growing at a rapid pace with 13 per cent of all internet traffic now executed from a mobile device, up from 4 per cent two years ago.
The report also states that there are around 2.4 billion internet users in the world currently, of which 137mn belong to India. The country added around 88mn new Internet users in the period 2008-2012.
Monetization of the mobile sector is also growing rapidly globally, turning in a compounded annual growth rate (CAGR) of 129 per cent in the past four years. Mobile apps are expected to take home the lion's share of the $19bn the sector is expected to generate this year, 67 per cent compared with the 33 per cent generated by ads.
Sales of mobile devices including smartphones and tablets are expected to gradually increase over the next three years, with more than 1.7bn units in 2015. Meanwhile, sales of PC and laptops are expected to remain relatively weak with less than 400mn units sold.
In the fourth quarter of 2012, India had 44mn smartphone users which account for only four per cent of the total mobile subscriber base. There are a total of 1bn smartphone users in the world.
China and US lead the way in smartphone users with 270mn and 172mn users respectively, representing 24 per cent and 48 per cent of all mobile phone subscribers in those countries.
Overall, there are 5bn mobile phones users around the world, but only 1bn smartphone users. That means companies such as Apple, Google, and Samsung are still just tapping into this market. While Apple's iPhone may have launched the real smartphone revolution, the report also highlights that Android is being adopted six times faster than Apple's iOS.