MUMBAI: Radio Misty has launched 'I am sweet' campaign on 25 June. A special badge will be provided to all listeners of Radio Misty that would say 'I am sweet, certified by Radio Misty'.

Radio Misty CEO Nishat Mittal says, "This unique campaign would cover all major towns of North Bengal. Misty in Bengal means sweet, we want Radio Misty to stay close to people's heart being the first players of North Bengal market."

In first phase of the campaign a special programme was organized were winner of the "Kithi Mithi" contest were awarded. In the second phase all sweet shops in the town will be decorated and sales man on the sweet counter will wear special badge given by Radio Misty. A contest would take place to prepare most innovative sweet. Winners of the contest will be awarded with 'I am sweet' award at a function.The campaign is a celebration for completing successful seven months of the radio station in the region.