MUMBAI: The eighth edition of �Mirchi Kaan awards' have received 250 entries across its 16 categories, along with special awards for the best writer, best voice and crystal award for most outstanding radio commercial of the year.

A panel of distinguished personalities, including Prasoon Joshi of McCann Erickson, Josy Paul from BBDO, K V Sridhar (Pops) of Leo Burnett, Agnello Dias from Taproot, Ashish Khazanchi of Publicis Ambience and Malavika Mehra of Grey  shortlisted the variety of nominations on 23 September.

Radio Mirchi CEO Prashant Pandey said, The Mirchi Kaan Awards continue to be the only forum where creativity in radio is recognized and we will continue to honour the best in radio advertising every year. Kaan jury process is one of the best in the industry ensuring an impartial and fair result every time. Our process-auditors are Ernst & Young and they have been associated with Kaan for many years now....

McCann Erickson Asia Pacific executive chairman & regional creative director Prasoon Joshi said, I have been a part of the KAAN Awards since inception and have witnessed tremendous growth with each passing year. The significance of radio in the country is growing with a great momentum and Radio Mirchi recognises the efforts towards excellence in the medium with the 8th Mirchi KAAN Awards....

Publicis national creative director Ashish Khazanchi said, Radio advertising has tremendous potential to grow and evolve and the KAAN awards is a step further towards that direction. The �Imitate Your Idol' theme is the best theme that Radio Mirchi has introduced so far....

Kaan Awards are scheduled to be held on Wednesday, 28 September in Mumbai.