MUMBAI: Radio Mirchi is back with the ninth edition of Mirchi Kaan Awards to encourage creativity in radio advertising. The awards are scheduled to be held on 17 April in Mumbai.

This year’s edition of Mirchi Kaan will see world renowned radio guru Tony Hertz, conducting a workshop on the art and craft of radio advertising. Tony Hertz’s passion for radio has seen his career, which spans over 40 years and across six continents, as multiple agency CDs and the boss of two Radio Specialist outfits.

With his experience, he has served twice on the Cannes Lions Radio Jury, on the 2011 D&AD Radio panel and as president of the Clio Awards Radio Jury. Apart from 22 Clios, multiple Gold and Silver ILR Awards, London International Awards and The New York Festivals Awards, Hertz is also the only person to have won both D&AD Black and Yellow Radio Pencils.

The last date to submit entries to Kaan Awards is 18 March, 2012.