MUMBAI: Radio Mirchi– Hyderabad promoted Telugu film �Sri Rama Rajyam' by hosting special features, contests and interviews.

The radio station conceptualized a 10 day special feature in its show �Cassette Classics' with RJ Bharathi and the �Matinee show' with RJ Ghajini, highlighting the character of Srirama in Telugu Cinema along with bytes of Tollywood's veteran actor. Mirchi also ran a contest during the on-air special and offered ten lucky listeners a chance to meet and interact with tollywood's veteran star Bala Krishna of �Sri Rama Rajyam'.

Bala Krishna said, Sri Ramam Rajyam is a one of a kind movie. The music is beautiful and has won the hearts of several Telugu music lovers; it's amazing to receive such encouraging words from the audience instantaneously! Thanks to Radio Mirchi for facilitating this."

�Sri Rama Rajyam' is based on Uttara Ramayanam, Lava Kusa. Bala Krishna plays the role o lord Rama in the film and Nayantara is seen portraying the role of Sita devi.