MUMBAI: The Estate of Michael Jackson and Sony Music will provide everyone who likes music, an opportunity to create online music video for the single "Behind the Mask" In order to capture the look, feel and emotions of Michael Jacksons pioneering videos and music that pushed the creative boundaries, people from around the world will come together on March 7 to create an imaginative piece of Michael Jackson history in The Behind the Mask Project.
The project will be led by the creative team at Radical Media and director Dennis Liu; participants will visit the website behindthemask.michaeljackson.com which will be loaded with simple tools that define the different roles one can play in this landmark project. At first, users have to select a move, a lyric, or a crowd reaction; performers can even demonstrate their own moonwalk, the anti-gravity lean or the toe stand. Then, using the site's split-screen template, contributors can shoot their move right on the website with their web cam or through their video camera and upload their clip at the precise time it occurs in the video.
After the worldwide community comes together and do their part, the director will select the top clips and weave them into this historical work of Michael Jackson video art. The final results of The Behind the Mask Project will be unveiled during the first week in April.
"Behind the Mask" is a critic and fan favorite track from the album MICHAEL. The album is a unique collection of songs featuring Michael's performances, completed posthumously and released in December by the Michael Jackson Estate and Sony Music. MICHAEL was the #1 global album upon its release in December and has shipped over 3 million units worldwide making it one of the biggest albums of 2010. The album's success continues to underscore Michael's importance as a global icon and superstar, transcending cultures and languages.
Sign up now at www.michaeljackson.com for updates on the project. Participate starting March 7, 2011 at behindthemask.michaeljackson.com.
Dennis Liu is an award-winning digital filmmaker at Radical Media. Dennis quickly made a name for himself winning awards for clients that include Apple and Microsoft and being honored in the renowned "Saatchi & Saatchi New Directors Showcase".
Radical Media is a global transmedia company that creates some of the world's most innovative content across all forms of media. Radical Media's award-winning projects include the Academy Award – winning documentary "The Fog of War"; the Grammy – winning "Concert for George"; the Independent Spirit Award-winning "Metallica: Some Kind of Monster"; the award-winning digital experience "The Wilderness Downtown" for Google Creative Lab and Arcade Fire; the Grammy-nominated "The Johnny Cash Project"; the Emmy and Golden Globe – winning pilot episode of the hit series "Mad Men"; the Emmy – winning "10 Days That Unexpectedly Changed America" for the History Channel; and five seasons of the critically acclaimed Sundance Channel series "Iconoclasts," are among others.
MUMBAI: The Estate of Michael Jackson and Sony Music will provide everyone who likes music, an opportunity to create online music video for the single "Behind the Mask" In order to capture the look, feel and emotions of Michael Jacksons pioneering videos and music that pushed the creative boundaries, people from around the world will come together on March 7 to create an imaginative piece of Michael Jackson history in The Behind the Mask Project.
The project will be led by the creative team at Radical Media and director Dennis Liu; participants will visit the website behindthemask.michaeljackson.com which will be loaded with simple tools that define the different roles one can play in this landmark project. At first, users have to select a move, a lyric, or a crowd reaction; performers can even demonstrate their own moonwalk, the anti-gravity lean or the toe stand. Then, using the site's split-screen template, contributors can shoot their move right on the website with their web cam or through their video camera and upload their clip at the precise time it occurs in the video.
After the worldwide community comes together and do their part, the director will select the top clips and weave them into this historical work of Michael Jackson video art. The final results of The Behind the Mask Project will be unveiled during the first week in April.
"Behind the Mask" is a critic and fan favorite track from the album MICHAEL. The album is a unique collection of songs featuring Michael's performances, completed posthumously and released in December by the Michael Jackson Estate and Sony Music. MICHAEL was the #1 global album upon its release in December and has shipped over 3 million units worldwide making it one of the biggest albums of 2010. The album's success continues to underscore Michael's importance as a global icon and superstar, transcending cultures and languages.
Sign up now at www.michaeljackson.com for updates on the project. Participate starting March 7, 2011 at behindthemask.michaeljackson.com.
Dennis Liu is an award-winning digital filmmaker at Radical Media. Dennis quickly made a name for himself winning awards for clients that include Apple and Microsoft and being honored in the renowned "Saatchi & Saatchi New Directors Showcase".
Radical Media is a global transmedia company that creates some of the world's most innovative content across all forms of media. Radical Media's award-winning projects include the Academy Award
– winning documentary "The Fog of War"; the Grammy – winning "Concert for George"; the Independent Spirit Award-winning "Metallica: Some Kind of Monster"; the award-winning digital experience "The Wilderness Downtown" for Google Creative Lab and Arcade Fire; the Grammy-nominated "The Johnny Cash Project"; the Emmy and Golden Globe – winning pilot episode of the hit series "Mad Men"; the Emmy – winning "10 Days That Unexpectedly Changed America" for the History Channel; and five seasons of the critically acclaimed Sundance Channel series "Iconoclasts," are among others.
