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News |  15 Apr 2008 12:00 |  By RnMTeam

McDonalds in Happy Meal tie up with American Idol

MUMBAI: US fast food major McDonalds has tied up with music based reality show American Idol to provide its guests for an American Idol Happy Meal.

The new American Idol Happy Meal provides young guests with one of eight musical toys, each representing a favorite music genre.

The toys are available with the purchase of a Happy Meal at participating McDonald's restaurants, while supplies last.McDonalds invites American families to pick which new American Idol Happy Meal toy will become America's favourite Happy Meal superstar.

McDonald's US manager of family marketing Rebecca Anderson says, "McDonald's and 'American Idol' are celebrating all kinds of music styles that each member of the family -- kids of all ages -- can connect with through the fun of these 'American Idol'-inspired Happy Meal toys."

Adding to this, FremantleMedia Enterprises US senior VP interactive and consumer products David Luner says, "This is a marriage of two American icons. Much like the show, the American Idol Happy Meal promotion puts the power of choice into the hands of the people and we're excited to see which character is selected."

McDonald's US manager of family marketing Rebecca Anderson said, "McDonald's and 'American Idol' are celebrating all kinds of music styles that each member of the family -- kids of all ages -- can connect with through the fun of these 'American Idol'-inspired Happy Meal toys."

Adding to this, FremantleMedia Enterprises US senior VP interactive and consumer products David Luner said, "This is a marriage of two American icons. Much like the show, the American Idol Happy Meal promotion puts the power of choice into the hands of the people and we're excited to see which character is selected."

Till 8 May, McDonald's customers can visit happymeal.com to choose their new American Idol-inspired Happy Meal toy.

America's favorite American Idol Happy Meal toy will be announced during the week of 5 May at happymeal.com.

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