MUMBAI: McCann Worldgroup has won the agency of the year award, while Cadbury India was honoured with client of the year title at the 8th Mirchi Kaan Awards.

The metal for best use of radio as a medium was won by Mindshare for �Ajab Prem ki on-air kahani' for Idea Cellular. Also, Lingo India bagged the production house of the year title.

The voice of the year award was given to Naman Jain for radio caption moment of weakness – father son created by Leo Burnett.

Radio writer of the year was also won by Team McCann.

Introduced in 2004, The Mirchi Kaan Awards is aimed at recognising and honouring creativity in radio advertising.

The 8th Mirchi Kaan Awards paid homage to the gurus of the industry by introducing this year's theme �Imitate Your Idol'.

ENIL CEO and executive director Prashant Panday said, The Mirchi Kaan Awards has proved to be an exemplary success among the advertising fraternity. We are proud to associate with the who's who of ad industry as our jury The Mirchi Kaan Awards is now synonymous with excellence in creativity in Radio....

The Kaan Jury is a veritable list of stalwarts comprised names such as Piyush Pandey,  Prasoon Joshi, Bobby Pawar, KV Sridhar, R Balakrishnan, Ravi Deshpande, Agnello Dias, Priti Nair, Josy Paul, Senthil Kumar, Deepa Krishnan, Suguna Swamy, KS Chakravarthi and Ramanuj Shastry.