Comments (0)
News |  20 Apr 2011 18:07 |  By RnMTeam

Mahindra ties up with Radio One for Xylo celebration edition

MUMBAI: Mahindra tied up with Radio One in a unique initiative for Mahindra Xylo Celebration Edition across seven cities - Mumbai, Delhi, Chennai, Bangalore, Pune, Kolkata and Ahmedabad for its listeners and prospective buyers.

Radio One's MJs were present live at Mahindra showrooms and all those who came in for test drive of Mahindra XYLO had a opportunity for a live interaction with MJs. The activity was held on 8th April in Mumbai, 9th April in Delhi and Chennai, 16th April in Bangalore, Pune and Kolkata and will end on 23rd April in Ahmedabad.

Speaking about the initiative, Radio One Station Head-Mumbai and AVP Sales (West), Kiran D Cruz, said, Radio One has always come up with innovative ideas to connect with its listeners and this launch gave us an excellent opportunity to reach out to our privileged listeners who are the proud owners of new XYLO Celebration Edition. We thank Mahindra XYLO for their support and look forward to a continued association....

Mahindra & Mahindra Ltd., Automotive Division-Marketing, Senior Vice President, Vivek Nayer, said, Xylo has kept the momentum even in its second year and today we are celebrating with this Celebration edition. I am sure that this limited edition will create a new benchmark in class and exclusivity. Equipped with premium leather, special finishes and trimmings, this limited edition of the ever popular Xylo will appeal to the connoisseurs of luxury and class....

Tags
Games