MUMBAI: Maa Television Network today launched its Telugu music and lifestyle channel Maa Music.

Apart from music, the channel will also have lifestyle and campus-based shows. The programming mix includes back to back music, live shows, interactive content and fillers.

"Maa Music is much more than a music channel. It is also a lifestyle channel. It is contemporary, youth-focused, slick and entertaining," the company said in a statement.Maa Television Network owns and operates a Telugu general entertainment channel Maa TV which was launched in 2002.