MUMBAI: Anti-piracy crusader M M Satish is spearheading a one of its kind initiative - a World Antipiracy awareness day on 18 August 2009.

Conceptualised and organised by Antipiracyindia, an organisation dedicated to addressing the menace of Piracy/Adulteration, the initiative is the brainchild of Satish himself, who has earlier worked as Director, Operations of Indian Music Industry (IMI), the apex body of Music companies and also was president of T-Series Public Performance License (TPPL) wing, till he quit last year.

Last year, antipiracyindia had organised World Antipiracy awareness day in association with the Government of India and All India Association of Industries (AIAI). Confirms Satish, The anti piracy awareness meet for two days will be attended by five ministers, the Chief Minister, Health Minister, FDA Minister among other and FDA commissioner, Police commissioners, customs collectors, representatives from the US Embassy, music industry representatives and other officials from different backgrounds would be addressing intellectual property rights issues....

The Forum will focus solely on how the enforcement and legislation can be effectively strengthened against Piracy.

Initiated last year, World Antipiracy awareness day is an annual event to evaluate the existing levels of piracy in the industry on an on-going basis. Although Satish is known for his anti-piracy moves in the entertainment industry, Antipiracyindia's crusade will cover the entire gamut of products from high end luxury goods, FMCG products, computers hardware and software, liquor and tobacco industry and the pharma industry.

The primary agenda, adds Satish, would be to persuade the government to create a distinct entity under its aegis to solely deal with piracy related issues. The organisation would also conduct workshops in educational institutions to educate the students about piracy and adulteration issues,... he adds.

Referring to technology that has provided a boost to music piracy, Satish offers solutions to curb piracy. Music cards similar to prepaid mobile cards must be used to refill legal music on cell phones and i-pods from legal sources of music at nominal prices of Rs  2/- to 10/- depending on the songs releasing in the market. Also there can be provision to play these songs via bluetooth in a car or at home from cellphones or i-pods....

Antipiracyindia is an organisation dedicated to eradicate piracy in the country have a team of dedicated professionals, Copyrights Lawyers, criminal Lawyers and a team of officers from the law enforcement agencies and an investigating team who would work closely with the Government departments combining forces to eradicate piracy at all levels.

Among the prominent names associated with the movement are Hon. sessions judge Talwant Singh, anti-counterfeit lawyer Amarjeet Singh, Cyber Crime crusader Arjun Nagpal and others.