RnM Team    13 Feb 13 21:30 IST

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MUMBAI: Popular musician and programming head of a leading international music channel, Luke Kenny is all geared up for the launch of his directorial Rise of the Zombies on 22 February 2013. Taking the concept to the next level, Kenny associated with People for the Ethical Treatment of Animals (PETA) India for a special ad campaign.

Venturing down the route for a social change in the society, the ad campaign features Kenny as a zombie with the message ‘Flesh Is for Zombies: Go Vegetarian’. The message aims to promote vegetarianism and will be promoted across all print and digital platforms.

Speaking with Radioandmusic.com, Kenny said, “I am a vegetarian too and have a long association with PETA. As we were gearing up for the release of the film, we thought that promoting the message through this concept would be a great idea.”

While the advertisement spreads its message, the soundtrack of the film was also unveiled recently and is now available across all digital platforms. The soundtrack of the film features tracks by various composers including Kenny.

He has penned and produced three tracks in the album, and the other tracks feature artistes like Suraj Jagan, Aditi Singh Sharma, Arfaaz and Anurag, Ankur Tewari, Caralisa Monteiro and more.

Given the trend seen in most movies today, each track is composed by a different artiste altogether lending a mixed bag of music to the audiences. But Kenny claims that it differs in his film as each artiste worked on his song wholly.

“All of these are independent artistes who make music entirely on their own right. I completely gave them the freedom to compose, pen and render the tracks in the way they wanted to. In this film, each independent artiste has given their song fully by penning, singing and composing their own track,” he added.

Apart from the film, the musician is also looking to explore more on the music front and is currently planning an album with his band for which he is currently penning songs. The album is slated to release later this year.

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