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News |  22 Oct 2007 16:30 |  By RnMTeam

`Sa Re Ga Ma Pa` finale crosses TVR of 9

MUMBAI: The final episode of Zee`s Sa Re Ga Ma Pa 2007 Challenge managed to get a TVR of 9.3.

The music-based talent show, which earlier pipped Star Plus` Kyunki Saas Bhi Kabhi Bahu Thi from the top show`s slot for the first time in six years, has played a significant role in helping Zee increase its GRPs over the last few months.

Tam data for the period 7-13 October 2007 (HSM C&S 4+ years) shows that Star Plus` Kyunki Saas Bhi Kabhie Bahu Thi is second in the list of top shows on Hindi general entertainment channels, with a rating of 6.4.

Says Zee Network executive vice president Ashish Kaul, "Sa Re Ga Ma Pa has always been a precious jewel in our crown. Not only has it been the most popular show on Indian television but also the most successful reality talent hunt show that has delivered some of the best and most popular singers to the Indian entertainment industry. Innovation and the end-product experience has been the key all along."

Thanks to Zee`s Sa Re Ga Ma Pa 2007 Challenge and Banoo Main Teri Dulhaan, the number three show with a rating of 6.11, Zee`s GRPs have been inching closer to Star Plus.

However as per Tam data for week 41 (7-13 October 2007 HSM C&S 4+ years) in terms of GRPs, Star Plus is still ahead of Zee. Its GRPs were 399 while Zee`s GRPs were 355.

In a resurgence of sorts, this is perhaps the closest Zee has come to Star Plus in terms of GRPs ever since it was dethroned as the market leader six years ago.

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