Mumbai: BIG 92.7 FM celebrated its brand ambassador Abhishek Bachchan`s wedding with programming mix and entertainment for its listeners.

Among the innovative offerings from the station was the `The BIG Shaadi` contest where one of the lucky winners got `Sherwani that Abhishek Bachchan himself wore for the campaign of the BIG FM` .

The lucky winner was Ms. Vinny Shukla, a resident of Malviya Nagar, (who is to wed soon) who was gifted with the Sherwani by the RJ`s of BIG FM - Rajeshwari Sachdev Badola and RJ Ayushmann at West Gate Mall, Rajouri Garden, Delhi.

An overjoyed Vinny Shukla said, "This is the best gift that I can give to my fianc©. To see him in the same outfit that belongs to Abhishek Bachchan - my favorite Bollywood star is just amazing. Maybe I will ask him to also grow stubble like Abhishek¦ for the closest resemblance (she says jokingly). My favorite Radio Station got me a special gift for my special day, which is part of my favorite Bollywood star. I am overwhelmed."

Enthused at this innovative effort, BIG 92.7 FM Head of North Operations Praveen Malhotra said, "At BIG FM, we have always offered unique content to our listeners. The concept behind the `contest led campaign` was to offer interactive connect to our audience and the fans of Abhishek Bachchan. The contest produced a huge response in the city by all the fans wanting to consecrate the couple with eternal marital bliss."