MUMBAI: Just one day for the year to end but Kolaveri Di still continues to make news for us. Gaining immense recognition and accolades in India, the song has now been announced as the �Most Popular Song of The Year 2011' by CNN International.

CNN International also in their news mentioned that the song's popularity has created a new concept where in by just typing the word �why' on Youtbe the first link that opens is of the song Why this Kolaveri Di of the Tamil movie �3'.

Speaking on the news, Sony Music India south head Ashok Parwani said, We are thrilled that Kolaveri Di has been given the status of the most popular song of 2011 on YouTube by CNN International. The viral rage created by our team has witnessed such a huge impact and has transcended geographical boundaries and received recognition world over....