MUMBAI: Anirudh Ravichander, music composer of the latest youth anthem 'Why This Kolaveri Di' has signed a deal with entertainment and marketing company Kwan. The company will handle Ravichander's commercial ventures from music compositions(for films, ads and television) to live performances.

Talking about the latest sign up, Kwan MD Anirban Das Blah said, "For us at Kwan, representing the most promising musical sensation, Anirudh Ravichander was a complete no brainer given the impact he has created with one of the most popular tracks of 2011 – Why This Kolaveri Di. The success of Anirudh's debut album and the stir created even reminds you of A R Rahman's debut album Roja and it's unparalleled popularity back then. It's fascinating to see how someone as young as Anirudh has managed to catch the pulse of the nation and has thus become one of the most sought after young talents. Infact, Anirudh is almost on the verge of signing his first Hindi film deal and second Tamil film assignment. Together, we hope to take the magic created by Anirudh and his debut album to the next level....

Anirudh Ravichander said, "When I met the team at KWAN who came across and spoke to me about their expertise and vision for me, I was comfortable trusting them with my career as their thought process was well in line with mine. I hope to have a solid and long term association with Kwan."