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News |  05 Oct 2012 19:10 |  By RnMTeam

Kissh releases debut album 'on Times Music

MUMBAI: South Africa born Indian- origin singer Kissh has released his debut club album, simply titled ‘Lady’ on Times Music.  The album was launched on 4 October at Sky Lounge in Mumbai.

The preppy ‘Hinglish’ (English-Hindi) album is recorded in Mumbai and produced by Bombay Vikings’ Neeraj Shridhar. The album took over two- years using session musicians sourced from Sweden and other Scandinavian countries, and India. It is an interesting mix of American R & B, Reggae, Bhangra, Euro pop, Afrikaans flavours along with strong bassline.

As a singer, Kissh has strong vocals honed by singing Sunday Schools since the age of 12 and no- nonsense delivery style. The largely live music of the eight tracks infuses freshness to ‘Lady’ in a genre dominated by electronic sound and auto tuned vocals.

Speaking with Kissh (Kishan) said his album was a labour of love than anything else.

“My endeavor has never been financial and I see music as a form of art. Although my music may sound up market, it is accessible and is for the masses. I wrote the lyrics with producer Neeraj Shridhar who also wrote the music. The album is basically club dance tracks although there are a couple of ballads,” he said.

Label Times Music will promote and market Lady’s physical sales through its network and chain of outlets and the album will be available internationally on digital platform like iTunes along with ringtones. A music video of the title track will support the album. Kissh will also undertake a small tour across the country’s metros to promote his album in the campuses.

“India has become diverse musically. Bollywood dominates the market and there is great music. But there is a gap in the market for good independent pop music. Internationally too, Indian pop music led by Bollywood is gaining ground. The Indian music club scene is very strong in Canada, South Africa and the US,” he said.

“I plan to base myself in Mumbai and am open to good Bollywood film offers. But I will be picky and I’ll avoid clichéd music, “he said.