MUMBAI: Jupiter Entertainment Ventures the parent company of Radio Indigo and The Bengaluru Pages magazine has revved up the Senior Management team with strategic positions. K Sanjay Prabhu, chief operating officer - Radio Indigo and Publisher - Bengaluru Pages has been elevated to the position of Managing Director and will now be responsible for the overall responsibility of the 2 companies. Jayyant Bhokare has been appointed as the chief operating officer - media, events and contract marketing.

On Jayyant's appointment, K Sanjay Prabhu says, "I'm delighted to welcome Jayyant on board. Radio Indigo has consistently built on a distinct, affluent and an upmarket audience base. With programming innovations and customized solutions for clients, Indigo has made it to Elle's Hot 100 of 2007. The Bengaluru Pages with a superior editorial team is by far the most qualitative peek into Bangalore. Jayyant's entry into the team will further strengthen our potential and elevate the brands to the next level." Jayyant Bhokare's work experience spans over 14 years in Media Sales & Management, Business Development across Print, Television, Radio, Digital and Outdoor. Prior to joining JEV, Bhokare was positioned as the VP - business development at Big FM where he developed several business verticals - Big Street, Big Reach and worked on international expansion.

He has also worked with Star India Pvt Ltd where he was a part of the KBC sales team and served as the national sales head of Radio City. Bhokare has previously worked with Bennett & Coleman Co Ltd and Tata Press. On his responsibility Jayyant Bhokare adds, "I'm very excited to be part of JEV. With 2 different verticals - print & radio, JEV offers a bigger platform for creative solutions. For an advertiser, there's much potential to elevate their campaign reach if integrated well"