MUMBAI: JWT Delhi has bagged the creative duties for Sony Walkman, the personal music player brand of Sony Electronics.
The new agency has created an outdoor campaign and a TVC, which has been executed by JWT Delhi creative director Elvis Sequeria.
The objective of the campaign is to present the new ‘no-wires’ product design. The TVC on air presents the product in a trendy and cool fashion to which the youth connect instantly.
The ad starts with two boys breaking into a dance after hearing dance numbers on the Sony W series Walkman MP3 Player. Click here to read more
MUMBAI: JWT Delhi has bagged the creative duties for Sony Walkman, the personal music player brand of Sony Electronics.
The new agency has created an outdoor campaign and a TVC, which has been executed by JWT Delhi creative director Elvis Sequeria.
The objective of the campaign is to present the new ‘no-wires’ product design. The TVC on air presents the product in a trendy and cool fashion to which the youth connect instantly.
The ad starts with two boys breaking into a dance after hearing dance numbers on the Sony W series Walkman MP3 Player. Click here to read more
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