MUMBAI: Justin Bieber fans can look forward to some prime entertainment focusing on the iconic young superstar. Justin Bieber will feature on The Late Show with David Letterman on CBS Prime from BIG CBS Networks, from 21st to 24th March. The series will feature exclusive behind-the-scenes footage from his concerts and rare footage of stories from series like Entertainment Tonight and The Insider.

Aparnaa Sharma, General Manager, BIG CBS Networks says, We are extremely pleased to have Adidas on board as a sponsor. Justin Bieber is a global rage and the Bieber Fever provides an appropriate platform for our sponsor to reach its target audience....

BIG CBS' radio associate BIG FM will promote the brand across 45 stations.