MUMBAI: Fever 104 FM announced the appointment of Jaideep Banerjee as Regional Head, Programming for its east operations. In its move to strengthen the programming team and its stance in Kolkata, Fever 104 FM has appointed Banerjee to boost all programming initiatives.

An expert and veteran in the Indian radio industry, Jaideep Banerjee started as a Radio Jockey in 1995, having hosted shows like 'Amazer Long Playing Hour', �Braun Gift a Compliment', Gift a Song, Born Free (a show with Maneka Gandhi on Animal Rights), and Pepsi Campus Rock. He has also hosted a Sports Show on TV for Trans World International and has been an English voice-over artiste in Delhi. Jaideep has previously worked with Radio City and Friends FM as Programming Head.

S Keerthivasan, Business Head, Fever 104 FM, said, I am pleased to have Jaideep on board and believe his rich experience will be of immense value to Fever 104 FM as it enters the next phase of its growth story in the East. Fever 104 FM has witnessed an encouraging response for it initiatives in Kolkata; with the cumes on a continuous rise and our share gone up to 10%. We look forward to him strengthening and fuelling our robust growth in the city. We have aggressive plans for this year; both in programming and marketing, and I am confident that Jaideep's expertise will help us realize our goals....