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News |  02 Oct 2012 16:49 |  By RnMTeam

IRS Q2: Radio records positive growth

MUMBAI: After witnessing negative growth in the past year, the radio sector has finally bounced back and recorded a positive compounded annual growth rate (CAGR) of 1.9 per cent (over 2011 Q4 to 2012 Q2).

According to the Indian Readership Survey (IRS) 2012 Q2 report, radio recorded a reach of 158.16 million as compared to its reach in the first quarter which was recorded at 154.94 million.

Other sectors like Cable and Satellite (C&S) registered a growth of 11.7 per cent CAGR as its reach grew from 475.176 million in the first quarter of 2012 to 488.642 million in the second quarter. Meanwhile TV too witnessed a positive growth at five percent from the from the first quarter’s 554.651 million to 563.435 million in the second quarter.

Continuing to expand at a rapid pace, the Internet sector recorded the most robust growth at 34.8 per cent to 39.94 million from 37.48 million in 2012 Q1. Listing the least growth amongst all the sectors was Press with a CAGR of 0.9 per cent. The medium recorded a reach of 352.115 million in Q1 2012 to 352.004 million in the second quarter.

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