MUMBAI: Radio is one sector, which, despite of buzzing with activities, is continuously seeing a negative growth in reach compared to the sequential quarter.

As per the IRS 2011 Q1 data, Radio sector total reach has gone down by 8.3 per cent CAGR.

Radio total reach is down at 161.49 million, from 163.91 million in Q4 2010.

Meanwhile, the other sectors like C&S, Internet and TV are seeing robust growth as per the Indian Readership Survey (IRS) Q1 report released by Media Research Users Council (MRUC) and Hansa Research.

Other salient figures from the report: C&S total reach up by 17.9% CAGR, to 416.51 million; Internet up by 32.5%, at 25.92 million; and TV total reach up by 5% CAGR to 522.44 million.

MUMBAI: Radio is one sector, which, despite of buzzing with activities, is continuously seeing a negative growth in reach compared to the sequential quarter.

As per the IRS 2011 Q1 data, Radio sector total reach has gone down by 8.3 per cent CAGR.

Radio total reach is down at 161.49 million, from 163.91 million in Q4 2010.

Meanwhile, the other sectors like C&S, Internet and TV are seeing robust growth as per the Indian Readership Survey (IRS) Q1 report released by Media Research Users Council (MRUC) and Hansa Research.

Other salient figures from the report: C&S total reach up by 17.9% CAGR, to 416.51 million; Internet up by 32.5%, at 25.92 million; and TV total reach up by 5% CAGR to 522.44 million.